Schema Object Types & Google’s Rich Snippet Types Regardless, it is still recommended that as many recommended properties be complete as possible to have the greatest effect on the rich snippet’s performance. Important to note that any recommended properties that are not included in the markup will NOT negatively impact the eligibility of the rich snippet. If an object contains all required properties but is missing some recommended properties then Google will alert a Webmaster of this in the GSC Enhancements report. If an object does not contain all required properties then it will not be eligible for a rich snippet, in which case Google will alert a Webmaster of this in the Google Search Console Enhancements report. Each structured data object has a unique set of recommended and required properties, all depending on the type of content and information it is providing. Google’s Recommended & Required Data AttributesĪlthough Google utilizes vocabulary, it has also created its own set of recommended and required properties. In order to optimize for voice search, you need rich snippets, which means you need structured data. When you use voice assistants like Siri, Alexa, and Google Assistant to search, the result that is read back to you is essentially the top rich snippet for that query. 4.) Rich snippets prepare you for voice search. In the above example, you can see that stands out in comparison to the traditional search results above and below it because they’ve captured an FAQ rich snippet for this SERP.
Rich snippets help your site stand out in the SERPs by taking up more space and being more visually prominent in Google’s search results.
3.) Rich snippets give your site more real estate in search results When you bump your website up to position zero by capturing a rich snippet, it enables you to significantly increase your CTR. According to a study conducted by Backlinko - which collected data from 5 million Google SERPs - the #1 result in Google’s organic search results has an average CTR of 31.7% and moving from position #3 to position #2 on average results in a 30.8% traffic increase. It’s well-known that ranking higher in search results will increase your click-thru rate. Reaching position zero can also improve your click-thru rate.
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Rich snippets help every type of business - whether you are an e-commerce site, a software company, or a non-profit organization - by making your search results stand out from the crowd. They can help you reach the coveted “position zero,” and they answer queries immediately with text, pictures, and videos. Rich snippets are the lifeblood of On-SERP SEO. 2.) Rich snippets help you rank at the top of a SERP Having these enhancements entices leads to a higher click-through rate, lower bounce rate, and increased visibility and brand awareness. Rich snippets like ratings, reviews, price, product availability, and FAQ are critical in transforming searchers into customers. Think about it - no one wants to click through a site or buy anything without knowing that it will be worth their time and money. Every content marketer should be strategizing ways to leverage this experience in their organic search channel. Standard blue links don’t cut it anymore - people are looking for results that stand out and make their lives easier.
These days, we live in an increasingly zero-click world - we expect the answers to our search queries directly in the SERPs. How do rich snippets help SEO? 1.) Rich snippets offer answers right in the SERPS Google also supports microdata and RDFa formats. As a best practice, add structured data, also referred to as schema markup, in the JSON-LD format. Not all structured data leads to a rich snippets, but certain kinds - when implemented correctly - can produce a rich snippet. They are the reward for helping search engines like Google understand the purpose of your web pages. Rich snippets, also referred to as rich results, are powered by structured data. More of a visual learner? Watch our Rich Results video series.
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